We are Malika & Jamila, two sisters hailing from the twin islands of Trinidad & Tobago.
Photo by Matthew Brodeur on Unsplash
Growing up in Trinidad
Hi! Welcome to Callaloo Box! We are Malika & Jamila, two sisters hailing from the twin islands of Trinidad & Tobago. Growing up in Trinidad, food was (and is) a huge part of our culture- whether it's a family gathering, celebration or party, food was (and is) always involved. Caribbean food is so rich in flavors and spices and Callaloo Box is a way for us to share our love for our culture.
A New Experience of Flavor
Coffee tastes have changed so much that I remember around 2012, introducing a much more acidic coffee into our blend thinking we were going to lead customers into a new experience of flavour, only to be dismayed on day one with customer’s dissatisfaction with a fruitier and more flavourful coffee. Coffee is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.
Moving to NYC
When we moved to New York City to attend college, food was one of the ways we were able to stay connected to home. After spending over 14 years being a part of Corporate America in the Concrete Jungle, we decided that a change of pace was necessary. We packed our bags and headed to South Florida to pursue our dream of starting and owning our own business!
Having lived in New York City, we had relatively easy access to local products from back home. But we kept hearing from friends & family who lived in other places that is was difficult to find products from home. This was our motivation to start Callaloo Box.
Founded in 2017, our subscription box service features seasonings, condiments, pepper (hot) sauces & snacks delivered to your doorstep. Our themed monthly boxes create that nostalgic feeling of “being back home”. No longer will you have to wait for your next trip or for friends and family to bring your favorites for you.
Our goal is to bring a little piece of home right to your door step!